Critical PreTalk as a Crucial Conversation: Prepare the subconscious mind for change

How do you talk a potential client into using your services when she is actively talking herself out of it? This is not a book about marketing or sales. Rather, it acknowledges certain roadblocks that must be overcome if you are to 1) get resistant clients into your office and pay for services, and 2) predispose them to a successful outcome. A conversation turns ‘Crucial’ when strong negative emotions threaten to derail it. You enhance your credibility as a therapist when you anticipate emotional reactions and gently navigate around or thru them. As you help clients overcome their initial reservations, you are also developing ‘expectancy’, a critical feature of any successful therapy.Chapter 1 - Initial ContactChapter 2 - IdentifyChapter 3 - CommitmentChapter 4 - Show me the moneyChapter 5 - Support the initial commitmentChapter 6 - From ‘Liar’ to Self-respectChapter 7 - Guiding a client to tell the truthChapter 8 - Abandon HopeChapter 9 - Preparing the client’s mind for change Read more